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YouTube tightens monetization and partnerships

Thursday, January 18th, 2018

For one thing, it’s setting a higher bar for the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, channels also need to have 1,000 subscribers and 4,000 hours of view time in the past year. In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization. For now, those are just requirements to join the program, but Google says it will also start applying them to current partners on February 20.

This might assure marketers that their ads are less likely to run on random, fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size alone is not enough to determine whether a channel is suitable for advertising.” Muret also described changes planned for the more exclusive Google Preferred program, which is supposed to be limited to the best and most popular content. Vlogger Logan Paul was part of Google Preferred until the controversy over his “suicide forest” video got him kicked out last week, a story that suggests some of the limitations to Google’s approach.

Moving forward, Muret said the program will offer “not only … the most popular content on YouTube, but also the most vetted.” That means everything in Google Preferred should be manually curated, with ads only running “on videos that have been verified to meet our ad-friendly guidelines.” Lastly, Muret said YouTube will be introducing a new “three-tier suitability system” in the next few months, aimed at giving marketers more control over the trade-off between running ads in safer environments versus reaching more viewers.

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Netflix was 2017’s top non-game app by revenue

Monday, January 15th, 2018

Netflix was the top earning app of 2017 that wasn’t a mobile game, according to Sensor Tower’s new year-end report on the most successful apps and publishers across Apple’s App Store and Google Play. In previous years, the top spot had gone to Spotify, and before that, LINE. But this was Netflix’s year to shine. The service saw gross subscriber revenue of approximately $510 million – a 138 percent increase over last year – per the firm’s estimates. That’s about 2.4 times the $215 million users spent in the Netflix app in 2016. It’s not surprising to see Netflix snagging this top-grossing position. The app has been at the top of the revenue charts at various points throughout 2017. For example, in Q2 Sensor Tower had reported the app saw 233 percent revenue growth year-over-year to $153 million, which was then up from the $46 million it had seen at the same time last year.

At the time, Netflix was reporting a surge in international subscribers, which were accounting for the majority of its new signups. These new users are often joining Netflix through their phone and paying through in-app purchases. By its Q3 2017 earnings reported in October, Netflix had gone on to beat its own expectations for subscriber growth, again thanks to its adoption in international markets. Of the 5.3 million new subscribers in the quarter, 850,000 came from the U.S. while 4.45 million came from international markets. The Netflix app was also the top earner across all of Apple’s App Store. But on Google Play, it ranked below Tiner, Google Drive, LINE, Pandora, and HBO NOW. Another notable app success last year was Tencent Video. In 2016, it was the #14 top grossing app (non-game) by revenue on the App Store alone. This past year, it jumped up to #3 by revenue on the App Store, and #5 in overall revenue across both stores.

In terms of downloads, however, the top app list was dominated by Facebook. This year, Facebook’s main app lost the number one spot to WhatsApp as it sank to #3. Messenger and Instagram followed, and Snapchat was in fifth place. Sensor Tower’s report analyzed mobile games separately. Mixi’s Monster Strike was the top grossing mobile game in 2017 – a position it’s now held for three years in a row. Tencent’s Honor of Kings earned second place, but again, because Google Play isn’t in China. The games list is interesting for other reasons, as well. The one-time hit Pokémon Go didn’t make the top 10, but five year-old Candy Crush Saga did (#5). That goes to show that even though games is largely a hits-based business, it’s possible to have staying power in the market, too.

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Petal uses $13 million to build Credit Card for those without credit history

Thursday, January 11th, 2018

You might be enjoying the benefits of a credit card with robust rewards today, but odds are when you were first getting started, it was hard to get even close to a card like that. That’s because, for those just getting started or who have a poor credit history, those cards are generally out of reach and a lot of them are, Petal co-founder Jason Gross said. That’s why he and his co-founders looked to start Petal, a service that identifies candidates that would be good credit card holders even if they don’t have a credit history, based on some of their actions rather than just their credit score. The startup said today that it has raised $13 million in a new financing round led by Valar Ventures.

“That has to do with critical changes in the market and access to do with credit post-financial crisis,” Gross said. “The way we think about credit scoring is that it’s sorely outdated; its tech was developed 60 years ago based on a limited subset of financial data that was the only info at the time. It disadvantages certain groups in society in particular. The data that you need to create a more comprehensive score is now available but not being used. When we assembled all those pieces, we felt this was a real problem for millions of people.” Petal’s main product is a credit card, in which qualification for the card is based on the digital record it builds for its users. Rather than just looking at borrowing history, it looks at how much that user makes, spends or saves each month, and looks to offer them more differentiated products like lower interest rates on introductory products. The main goal here is to get people who should be able to responsibly manage a credit card, based on their spending history, actually get one in their hands and start building up that history.

A few of the startup’s most obvious targets are younger audiences that are picking up credit cards and associated products for the first time, as well as those who don’t have access to credit simply because they haven’t had an opportunity to build it. If you’re going to qualify for an important loan down the line say, a mortgage you need to build up that credit history, and that still requires actually getting in the door. “If you look at folks who are thin-file, credit invisible, those who don’t have an accurate score, they’re predominantly young people but they’re disproportionately groups that have historically lacked access to financial services,” Gross said. “Minorities, immigrants, if you lack a score or an accurate score it can cost you very real money throughout your life. Having no score, you’re treated as subprime, you won’t qualify for most financial products, or they’ll be more expensive and inferior.”

Petal isn’t alone in trying to identify good potential candidates for credit cards and getting one into their hands without a robust credit history. There are startups like Deserve, which raised $12 million in October earlier this year. Identifying these potential customers without a credit history is a tantalizing opportunity simply because the credit score might not be the best indicator, but it’s what banks and agencies have to work with for now. Gross hopes that Petal will be able to identify them with their technology and, by doing that, start to build up that big user base.

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Chatbot to manage all your connected devices by Netatmo

Monday, January 8th, 2018

French company Netatmo is adding one more way to control your smart objects around your house. You can now talk and control with all your connected devices using a chatbot in Messenger. The feature is now live in English, with more languages coming later this year. Search for the Netatmo Smart Home Bot in Messenger to start using it. Netatmo has always tried to embrace as many ways as possible to control your devices. You can control your Netatmo devices using Siri and Apple’s HomeKit, an Amazon Echo device and anything that comes with Alexa, Google Home and now Messenger.

You’ll be able to type straightforward queries, such as “turn on the lights in the living room” and “adjust the temperature in the bedroom to 72°.” But the chatbot will also handle more complex queries, such as “who’s at home right now” and “what’s the weather like right now.” Netatmo says that the chatbot is going to get better over time once you start using it. I’m still not sure the connected home is going to happen. But I believe people will need many different ways to control their devices. There won’t be an Amazon Echo in every single room, and it’s also quite convenient to control your home while you’re already texting a friend. I hope Netatmo is going to release its chatbot in more messaging apps though.

The company first started with a sophisticated connected weather station but has since expanded to more product lines. Netatmo now sells indoor and outdoor security cameras, connected thermostats and radiator valves, an air quality monitoring device. Last year, the company announced a couple of partnerships with existing home appliance brands to connect everything in your home. For instance, home makers can now buy connected switches from Legrand and connected windows from Velux. This program is called “with Netatmo”.

Chances are you won’t change your window just so that it closes automatically when it rains. That’s why Netatmo targets construction companies that want to build and sell connected homes from day one. So far BNP Paribas Real Estate and Vinci Immobilier have built around 140 apartments with Netatmo solutions. So it’s not a huge market for now, but the company is going to roll out connected radiators with Groupe Muller called Intuiv with Netatmo. It’s a smart heating device that automatically adjust the temperature based on user habits.

Netatmo has developed a connected module that is compatible with many different Groupe Muller radiators that have been sold since 2000. Slowly but surely, Netatmo is expanding its product range to all sorts of appliances and use cases.

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Nissan new technology allows car to read your mind to boost reaction times

Thursday, January 4th, 2018

Nissan’s latest research project is ‘brain-to-vehicle’ (aka ‘B2V’) tech that could have your next car anticipating your driving reactions before you can even translate them into a turn of the wheel or applying the brake. The neural interface, which can not only improve reaction times, but also manage cabin comforts based on signals it takes from your brain, is one of the things Nissan will be showing off at CES this year.

The automaker shared a look at its B2V tech ahead of the show, demonstrating how it improves reaction times by around 0.2 to 0.5 seconds, which, while a seemingly small period of time, could actually make a big difference on the road, where split-second decision-making can mean the difference between accidents and narrowly avoiding the same.

Anticipating things like braking, applying the accelerator, or anticipating turns, Nissan could develop great advanced driver assistance (ADAS) features, or it could help bridge the gap between semi-autonomous and autonomous vehicles more safely. It could also help with non-driving functions; Nissan imagines being able to detect discomfort from a driver, which could lead to changing the way the vehicle drives in order to fit the driver’s expectations – and potentially using augmented reality to change what the driver sees to make the driving environment more amenable to safe conduct on the road.

Nissan will show off aspects of the tech using a driving simulator at CES, so attendees will get a chance to see what this cold look like in practice. It sounds like the premise for a ‘Black Mirror’ episode, but it could be something that improves ADAS now and paves the way for much smarter and more capable fully autonomous driving down the road, thanks to the data it provides.

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Apple devices saw the most activations for the holidays again

Tuesday, January 2nd, 2018

Apple devices accounted for 44 percent of smartphone and tablet activations over the holidays, with nearly a third of those coming from new devices including the iPhone 8, 8 Plus and X, according to new data Analytics out this morning. However, the iPhone 7 and iPhone 6 actually took the top two spots in terms of Apple activations, at 15.1 percent and 14.9 percent, respectively. New report analyzed the holiday period by examining the activations throughout the week leading up to Christmas and the end of Chanukah. It also found that Samsung’s activation rate had climbed 5 percent from last year, likely because of the launch of the Galaxy S8. But the manufacturer only made up 26 percent of all 2017 holiday activations, compared with Apple’s 44 percent the same percentage Apple achieved last year, in fact.

Google, meanwhile, was missing from the list of top devices over the holiday season, despite the arrival of the Pixel 2. This, at first, is seemingly in contradiction to Localytics’ new report on holiday activations, also out today, which claims that Pixel 2 and Pixel 2 XL devices saw the largest lift in activations, even outpacing the iPhoneX. However, Localytics’ data is from the U.S. only, and looked at a different time frame Christmas Weekend in the U.S., including Christmas Day. Meanwhile, Flurry’s report examines activations worldwide. This paints two different pictures of the market. That global viewpoint also explains why older iPhone models came out on top in analysis.

The firm points out the high number of iPhone 6 and 7 activations are largely due to the affordability of the older models and their availability in markets outside the U.S. But it’s still fairly remarkable to see a device like the iPhone 6, which Apple relaunched to international resellers in spring 2017, seeing so many new activations. That points to a sizable market that’s choosing an iPhone based on cost, primarily. Beyond Apple and Samsung, other top device makers seeing activations in the week leading up to Christmas included Huawei, Xiaomi, Motorola, LG, OPPO, and Vivo. Like the iPhone 6, they too, represent the “affordable” smartphone market, but from the Android side. This is also the first year that Vivo made this chart, a change attributed to its growth in China and India.

Along with the new activations, app install rates got their usual holiday bump as well. Flurry once again saw two times as many app installs on Christmas Day than on an average day in December. The top types of apps being installed included Messaging & Social, Games, Music, Media & Entertainment, and Kids & Family apps.

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Google retires the Pixel C tablet to focus on the Pixelbook

Friday, December 29th, 2017

Google has stopped selling the Pixel C through its online store. It’s a quiet and not unexpected end for the company’s well-received tablet, designed to make room for Google’s latest and greatest. The company confirmed that the end of sale also represents the end of life for the device, though Google added that it plans to continue supporting the hardware moving forward.

“As is common when a device has been out for a few years, we’re now retiring Pixel C and it is no longer available for sale,” the company said in a statement. “However, we are committed to updating and supporting it, including the recent update to Android 8.0, so customers can continue to get the best out of their device.”

And, of course, the statement wouldn’t be complete without a plug for its new premium Chromebook. “Our newly launched Google Pixelbook combines the best parts of a laptop and a tablet for those looking for a versatile device.” Frederic gave the tablet good marks in a review back in 2015, but noted, “There is a market for the C, but I think it’ll be a small one.” That seems to be the case with many of the Google-branded devices, which means the company is essentially competing against itself for a relatively small slice of market share.

The shift from the C to Pixelbook does represent something of a larger trend for the industry in recent years, as many have moved from slates to convertibles. The Pixelbook isn’t as slim as a standalone tablet, and there are certain sacrifices when shifting between any form factors, but it’s a pretty solid tablet replacement for most instances. It’s also a much more well-rounded computing device. The one big caveat here, however, is price. The Pixel C started at $599 (plus keyboard); the Pixelbook’s lowest SKU is $999. The tablets of the future are going to be much more versatile than their predecessors, and it’s definitely going to cost you.

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The Ambulance fleet using Drones in the future

Wednesday, December 27th, 2017

It’s that time of year again. Sleigh bells overhead and our jolly, bearded benefactor wafting gifts down the chimney to eagerly awaiting hands. We’ve heard every version of this tale. Except, perhaps, the variant that is currently playing out in East Africa. In the funny way that magic tales and science fiction sometimes become reality, if you swap out sleigh bells for drones and gifts for emergency medical supplies, you’ve got the real world tale of Zipline, a company delivering 20% of national blood supply via drone in Rwanda. The Sequoia and A16Z-backed company recently announced it would be expanding operations to neighboring Tanzania.

Meanwhile, here in the U.S. the drone sleigh bells are few and far between, hampered by our aviation regulatory framework, which has not kept pace. In October the Trump Administration signed an executive order giving local governments more leeway to conduct unmanned drone tests. The order allows local governments and communities to work with industry to design their own trial programs and apply to the Federal Aviation Administration for waivers to the existing rules. “Our nation will move faster, fly higher, and soar proudly toward the next great chapter of American aviation” said Trump. The direction was the right one. But there has been little follow up and the rate of progress remains lightyears behind other countries, prompting Amazon and Google to head overseas to the UK and Australia to conduct drone tests the past few years.

In an interview for Flux podcast I sat down with Keller Rinaudo, the CEO of Zipline, for a wide-ranging conversation about government policy, innovation and the future of autonomous infrastructure. We got into how he thinks the U.S. government has become ossified and what it would take to become a leader in this space. He also shares how he’s built a successful partnership with UPS, dealt with naysayers, and how he thinks about risk. At the heart of the Zipline story is real-world grit, a dedicated team, cutting-edge technology, and a government bold enough to take risks. An excerpt of the conversation is published below. Zipline is looking to build instant delivery for the planet and our mission is to deliver urgent medical products to people in difficult to reach and remote places. Today we’re operating at national scale in Rwanda. We’re delivering a significant percentage of the national blood supply on a day to day basis and we allow hospitals across the country to get instant access to any blood product that a patient needs on either a routine or an emergency basis.

In the long run the goal is to be serving all healthcare facilities across Rwanda. Something like 40 hospitals. Then there are an additional 400 health centers that don’t do blood transfusions but do need access to a whole host of medical products that are hard to get access to. In the long run the vision of the Rwandan government is to put each of their 13 million citizens within a 15 minute delivery of any essential medical product they could need.

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HAVEN APP turns any Android phone into a surveillance system

Tuesday, December 26th, 2017

NSA Whistleblower Edward Snowden is among the backers of a new surveillance app that helps guard against computer hijackings. Haven is an open source app that will run on any Android phone, particularly inexpensive and older devices. It operates like a surveillance system, using the device’s camera, audio recording capability and even accelerometer to detect movement and notify a user. The idea is that, even with the best encryption in the world, a device is vulnerability to physical, in-person tampering also known as “evil maid” because literally a hotel maid could access it.

The app was developed by The Guardian Project, Freedom Of The Press and Snowden to offer eyes and ears to prevent, or at least increase awareness, of whether a device has been tampered with. “Haven can also be used as a cheap home or office security system to detect break-ins or vandalism while you’re away, positioning the phone to send you photographs when someone walks within range. Or you can use it to monitor for wildlife in rural areas, or to capture evidence of human rights violations and disappearances,” Lee wrote.

So, for example, you’d set up a burner Android device in a hotel safe alongside your laptop. Haven could then be set to broadcast any audio or movement, basically if anyone opened the safe it will snap a photo, record audio and detect motion. Alerts can be sent via SMS, Signal or to a Tor-based website. Writing for The Intercept, Micah Lee, a member of Freedom Of The Press who help set up and test the app, admitted that the app does have some shortcomings — such as maintaining constant internet access for notifications, preventing battery drain and false positives — but it offers something new for those who would welcome the peace of mind from additional surveillance. While beyond helping keep hardware secure, it could also have other uses.

Haven can be downloaded via Google Play and open source Android app store F-Droid. Snowden, who remains exiled in Russia, previously helped develop an iPhone case that detects when a device is transmitting data that can put users at risk of detection, and he’s been very vocal about services that he believes are problematic for privacy. He previously advised that people get rid of Dropbox and avoid using Google and Facebook and has spoken at length on why data collection is “the central problem of the future.”

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Apple slows down old iPhones to prevent shutdowns

Friday, December 22nd, 2017

Apple deliberately prevents chips in older iPhones from reaching their full processing power under certain conditions, the company has confirmed. The company claims this only happens for phones whose batteries have degraded and that the measure is necessary to prevent those phones from shutting down unexpectedly. The issue arose after a developer, published a study that looked at how benchmarks of specific iPhone models could vary wildly, depending on what software it was running, with many individual phones performing much worse than the “standard” benchmark established when the phone was brand new.

The lithium-ion batteries in smartphones and other devices degrade a little every time they are charged and discharged. Day to day, the degradation is negligible, but after a year or longer, users tend to notice the device no longer holds a charge as long as it used to, and particularly processor-heavy tasks can sometimes cause a smartphone battery to discharge rapidly. Poole founded Primate Labs, which created Geekbench, the smartphone benchmark tests that are the de facto industry standard, and his assessment looks at the iPhone 6S and iPhone 7 specifically. He found that the degraded performance with some began with iOS 10.2.1, which Apple released in January 2017 and was specifically supposed to address the problem of random shutdowns in the iPhone 6 and iPhone 6S.

Per Poole’s analysis, that update apparently did not affect the iPhone 7, but iOS 11.2, released in early December, did. While the effect doesn’t appear to be as widespread as with iOS 10.2.1, that could be because some iPhone 7 owners may not have updated yet, or if they have, may simply not have done as many benchmarks with Geekbench. Poole agrees with the conclusion of the Reddit thread that inspired his study: That Apple introduced “throttling” for devices whose batteries have degraded, probably to prevent them from shutting down unexpectedly when the battery still shows significant capacity. It’s an understandable trade-off random shutdowns are arguably more frustrating than just generally slow performance though Apple appears to have been less than transparent with its customers about what that trade-off was.

Some Reddit users whose phones were slowed down said they saw improved performance when they replaced the battery, which requires visiting an Apple Store or sending the phone to Apple. However, since iPhone users wouldn’t know why their device is slowing down and may not even know they can replace the battery, they are much more likely to replace the entire device.

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